Understanding the Impact of Price Changes and Promotions on Demand
Ensure inventory can support demand according to your price and promotion strategy using Halo Price and Promotion Analysis
Many businesses today have a basic forecasting discipline in place but have outgrown existing (often manual) processes for managing pricing scenarios. They require a price-adjusted forecast to align inventory decisions with marketing campaigns. Halo Price and Promotion Analysis bridges the gap in cases where pricing and promotional data are stored in spreadsheets, a Product Information Management system or a Trade Promotion
Management system while inventory is managed elsewhere, for example in an Enterprise Resource Planning system or a Warehouse Management System. Halo Price and Promotion Analysis augments your core demand and inventory planning solutions by accepting a basic demand forecast as input, modeling the impact of changes in price, then generating a 'promoted' forecast based on anticipated sales lift.
See Halo Price and Promotion Analysis in action!
Complement Your Demand and Inventory Planning Capabilities
Leveraging multi-level, regression-based Machine Learning algorithms and highly refined pricing elasticity models, planners can now predict the demand spikes and sales lift resulting from a promotion or temporary price reduction and
secure inventory stock accordingly.
Next-level Inventory Management
Planners can confidently anticipate detailed inventory requirements based on a promotional calendar, improve inventory velocity and boost customer satisfaction.
Brand managers and planners can collaborate, creating what-if scenarios to achieve their market share, unit, revenue and profit goals.
Halo Pricing and Promotion Analysis provides actionable new insights when existing pricing models fail to account for important segmentations like customer, geography, and category.
How Does Price and Promotion Analysis Improve Your Business?
Powered by HaloBoost's multivariate analysis capabilities, Halo Price and Promotion Analysis is able to isolate price as an independent variable and use it as the basis for calculating promoted demand.
Complete price and promotion visibility
Drive better inventory decisions
Review net promotion lift
Evaluate promotion forecast trend
Optimize product pricing
Understand price impact on demand
Assess revenue impact
Measure promotion lift