Understanding the Impact of Price Changes and Promotions on Demand

Ensure inventory can support demand according to your price and promotion strategy using Halo Price and Promotion Analysis

Many businesses today have a basic forecasting discipline in place but have outgrown existing (often manual) processes for managing pricing scenarios. They require a price-adjusted forecast to align inventory decisions with marketing campaigns. Halo Price and Promotion Analysis bridges the gap in cases where pricing and promotional data are stored in spreadsheets, a Product Information Management system or a Trade Promotion

Management system while inventory is managed elsewhere, for example in an Enterprise Resource Planning system or a Warehouse Management System. Halo Price and Promotion Analysis augments your core demand and inventory planning solutions by accepting a basic demand forecast as input, modeling the impact of changes in price, then generating a 'promoted' forecast based on anticipated sales lift.

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Complement Your Demand and Inventory Planning Capabilities

Leveraging multi-level, regression-based Machine Learning algorithms and highly refined pricing elasticity models, planners can now predict the demand spikes and sales lift resulting from a promotion or temporary price reduction and
secure inventory stock accordingly.

Next-level Inventory Management

Planners can confidently anticipate detailed inventory requirements based on a promotional calendar, improve inventory velocity and boost customer satisfaction.

Cross-functional Alignment

Brand managers and planners can collaborate, creating what-if scenarios to achieve their market share, unit, revenue and profit goals.

Superior Planning

Halo Pricing and Promotion Analysis provides actionable new insights when existing pricing models fail to account for important segmentations like customer, geography, and category.

How Does Price and Promotion Analysis Improve Your Business?

Powered by HaloBoost's multivariate analysis capabilities, Halo Price and Promotion Analysis is able to isolate price as an independent variable and use it as the basis for calculating promoted demand.

Summarize

Complete price and promotion visibility
Drive better inventory decisions
Review net promotion lift

Review

Evaluate promotion forecast trend
Optimize product pricing
Understand price impact on demand

Evaluate

Assess revenue impact
Maximize promotions
Measure promotion lift

Ensuring Proper Fit With Data Science Advisory Services

Implementation of Halo's Price and Promotion Analysis solution begins with a Data Science Services engagement to thoroughly understand your company's historical pricing data. Led by Halo's Ph.D. quantitative analysts, this feasibility study will assess the multiple ways in which your company can benefit from the Halo Price and Promotion Analysis solution.
To ensure that your historical data supports Halo's Price and Promotion Analysis module, the Halo Data Science team will explore a variety of attributes: significant instances of discounting, clear price and sales volume variability across meaningful dimensions and hierarchies, and the presence of confounding factors that could overwhelm the influence of price changes.

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supply chain planning and data discovery
helping you accurately measure performance.
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