Yahoo! New Zealand talks to CEO Ray Major about Empowering a Business Ecosystem with a BI Solution
Halo BI CEO Ray Major recently visited Auckland, NZ to present the keynote speech at Halo BI’s APAC 2013 Launch Event. Among other things, Major used the film Castaway (where Tom Hanks has to figure out how to get out off an island) to show how humans are naturally, “metrics driven.” Major explained, he has all this information but doesn’t know what to do with it. So he starts collecting metrics, counting the days, analyzing weather patterns, etc.
So why do we need metrics? According to Major, these are vital for any business owner looking to know where you’ve been, where you’re going and what to do when something goes wrong. Metrics help make decisions.
Read the full article at yahoo.com