Bo Diddley made that song famous a couple decades back. Now the online dating sites claim to answer that for you with math – but I don’t buy it.
There are still some mysteries in the universe that big data can’t solve. But, we can put all the lonely hearted data scientists to work this weekend answering some more pressing questions about love.
First, do chocolates or flowers work better? To answer that, we need a good outcome measure. Are we talking about scoring some points, scoring a commitment, or just plain scoring? According to our un-scientific data set run through our online visualization tool, Halo Prism, flowers do the trick for points and chocolates for commitments.
Why? A little data discovery suggests that flowers may get your love interest some unwanted ribbing at work – but they’ll also get more than a few envious stares. Points! Chocolates, on the other hand, are complex. The data’s not really clear. But, we might hypothesize that in today’s organic, probiotic culture, chocolates engender more than a little guilt as well as desire. Get the chocolates if you want to share a guilty pleasure – and maybe score a longer-term commitment.
Retailers take note! Maybe market flowers on business websites. Push delivery during business hours, earn some shipping margin, and help your customers score some extra envy points. Push the chocolates on online gossip sites. One guilty pleasures deserves another!
Manufacturers and distributors, maybe its time to geo-map marriage and birth rates to better refine your demand forecasts for our favorite Valentines gifts. One note from our data, flowers and chocolates together may be over-doing it. Perhaps we should target different markets with different gifts.
As I said, some mysteries shouldn’t be solved and I don’t think Bo Diddley had any data discovery tools when he sang:
Arlene took me
By my hand
And she said, “Ooowee boy
You know I understand”